Iscuss the Marketing Process and How It Relates to the Selected Learning Company

Principles of merchandise Assignment Unit 4- Code: F/601/0556 arrogate 1 1.1 Discuss the market routine and how it relates to the selected learning participation. marketing is the answer of chance uponing, anticipating and satisfying customer requirements profitably. (CIM, 2001). merchandising is to a fault described as a process of planning and writ of execution the conception, pricing and diffusion of ideas, goods and services to create exchange that go out satisfy separate and organisational aims. ( Ameri toilet Marketing Association, 1985) Marketing involves keying customer necessitate and requirements, and concussion these needs in a better way than competitors. In this way a company creates loyal customers. The main object glass of marketing is to amplify sales. All objectives should consist of SMART. * Specific- State what to be achieved * Measurable- An out pick out that can be measured e.g. how many students willing acc ess Jerome eating place * Achievable-Has the Jerome Restaurant achieved its goal? Is it achievable? * Realistic-Is the objective realistic? Is it likely to achieve the goals considering the market conditions? * Time- Is there copious time to cop the objective in? Is the deadline sufficient? Marketing process involves spot analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been garnish the company needs to come up with a marketing strategy for their tar set forth market. A marketing ripple will be decided which consists of seven elements which help the promotion of a carrefour or service. These seven elements are called marketing mix 7Ps that is to say harvest-feast, price, place, promotion, people, process and physical evidence. Business must identify the product or service, determine the price and select t! he distribution stock to reach the customers place. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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