firms § industry dominated by 2 firms AHV emptys and Berne Manufacturing ·These 2 firms fend for 60% of the market §2 main competitors for scissor lifts: ·AHV Lifts ¨not as quality ¨sell for 20% less than Duncan Lift ·Mete Lift ¨High quality lift ¨Sold for about 5% less than Duncan Lift ØLift sales are currently about 49,000/year in north America §Each lift sells for an average retail look into of $10,990 ·Duncan Industries receives an average of $9,210 per lift sold · vThe Organization ØDuncan Industries §The Duncan Lift was judged by legion(predicate) as weapons-grade to competitive offerings because of its design, the quality of workmanship, the safety features, the training of installation, and the five-year warranty §As of early 2000, Duncan Industries had developed a repute for a quality product backed by smashing military helping in the hoist lift market, to begin with in the cycle per second alignment segment §The sales force is knowledgeable enough to sell, install, and service the unit of measurements ·The sales force only accounted for 25 percent o f the unit sales each year ¨The rest of th! e sales were made by a U.S. wholesaler §Duncan Industries distributes a catalogue-type package with products, uses, prices and other unavoidable discipline for both distributors and users §The companys success to control was found on a strategy of offering a superior product that was primarily targeted to the needs of specific customers Ømart status § near lifts consisted of 79% of total lift sales in North America in 1999 §In 2000, Duncan industries had a market fate of 45.5% of...If you want to get a plenteous essay, order it on our website: OrderCustomPaper.com
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